The target audience (Ukrainian: цільова аудиторія) is a subset of the general audience united by specific characteristics (place of residence, social status, lifestyle, place of work, habits, or interests). These characteristics are defining factors when selecting individuals for the purpose of advertising a product or service, in other words, it is a group of potential customers, the recipients of the advertising message.
When discussing the coverage of the target audience, it refers to the percentage of the audience that has seen, read, or heard your message within a certain period of time.