Adaptive layout (responsive design)

Responsive Web Design (RWD): The Key to Successful Online Presence

Responsive Web Design, commonly known as RWD, is a fundamental element of modern web development. This approach to creating websites and web applications ensures optimal display and functionality on various devices, including computers, tablets, and smartphones. But what exactly is responsive web design, and why is it so important?

An Information Retrieval System (IRS)

An Information Retrieval System (IRS) - is your reliable companion in the world of information. It is the key to an endless ocean of knowledge and resources, always ready to help you find answers to your questions and solve tasks.

Animation

Animation is the process of imparting dynamic properties to a graphic image (images alternate in a specific order, "a butterfly flaps its wings," "a blacksmith hammers with a hammer," rotation, movement of a graphic object, etc.). Typically, it is recommended not to use animation on a website unless absolutely necessary, as it distracts users from the main information, strains the eyes, and can simply be irritating.

Audience (of a website)

The collective of visitors to a website. The size of the audience, contrary to common belief, is not the sole indicator of the success of an Internet project. Web developers joke, "if you want to have a gigantic audience, put photos of naked women and links to porn resources on your site." But you don't need such visitors, do you?

Authorization

Authorization is the act of performing certain actions (such as entering a username and password) to gain enhanced privileges while working on a website, such as sending messages, filling out order forms, and more.

Backbone

The main communication line to which a computer network is connected, as well as the primary data transmission segment within a local network.

Banner

An image or text block of promotional nature that serves as a hyperlink to pages with detailed product or service descriptions. A banner can be static or animated. It is important to note that overly intrusive banners (especially pop-ups) are often perceived negatively by website visitors, and this negative attitude can be transferred to the resource that has placed such a banner.

Banner network

A consortium of websites where banners of participants are displayed on specific terms, as well as banners of companies that have paid for the placement of their banner to the owner of the banner network.

Browser

A program for navigating the Internet and viewing web resources, which allows users to request and view files on the Internet. In modern versions of the Windows operating system, the built-in browser is Microsoft Edge (formerly Internet Explorer or IE). However, users can install any other browser on their computer if they find it more convenient. According to recent data, the majority of users use Chrome when working on the Internet, with Mozilla Firefox coming in second in terms of popularity, and Opera in third.

Catalog (website directory)

A Catalog Website is your reliable guide in the world of endless possibilities and convenient choices. It is an online platform where you can easily find a variety of goods and services, whether it's home products, electronics, clothing, or professional services.

Client-Server

A network architecture in which all devices are either clients or servers. A client (front end) is the requesting machine (typically a user's PC), and a server (back end) is the machine that responds to the user's requests. Both terms (client and server) can be applied to both physical devices and software.

Coding

The process of representing data as a sequence of characters.

Content

Content - in a broad sense, it is the substance of a website, its fillings, which are based on various materials: news, articles, drawings, photographs, tables. Usually, materials are either provided by the client themselves or are written specifically to order under specified conditions. The criteria for selecting content include: volume, reliability, relevance, uniqueness.

Content

Website Content - it's not just text and images, it's the gateway to your world of history, knowledge, and experiences. It's the language through which you tell the story of your brand, products, and services. High-quality content is the key to capturing your audience's attention, fostering engagement, and building long-term relationships. Let's make your content vibrant and memorable!

Copywriting

The process of writing various texts, articles, and reviews based on available information. This type of activity has recently become closely intertwined with journalism since "articles" often refer to multi-page reviews or descriptions of upcoming events and past events. In the past, the work of a copywriter was primarily of an advertising nature - creating slogans and product descriptions, brief but conveying all the positive qualities of goods and services.

Cryptography

A method of altering data to make it unintelligible to unauthorized individuals. It is an important component of data security systems. Its essence lies in transforming data into a meaningless set of characters or signals before transmission and restoring the data to its original form after reception by the intended recipient.

Database

A collection of data organized according to strict rules. Creating databases and managing them falls within the realm of web programming and is necessary in cases where website visitors are offered to choose something (product, service, information) from the general pool. In general, a database is the optimal system for storing any information on websites above a certain level of complexity.

Design

Design in web development (from the English "design" - to plan, develop, create a sketch) is not just a beautiful picture. A designer is responsible for the layout, for a user-friendly, understandable, and accessible website interface, while illustrations and attractive images are created by an illustrator.

DNS - Domain Name Service

Distributed hierarchical database containing information about Internet server names and allowing the determination of its IP address by system name. The hierarchical organization of DNS is visually manifested in the structure of the domain name. Each of the dot-separated components of the address corresponds to a specific domain (or zone).

Domain

A group of computers or other devices on the network managed as a single entity under common rules and procedures. In the context of the Internet, domains are defined by IP addresses. It is considered that all devices that share a common part of an IP address are within the same domain.

Domain name

A domain name is the key to your virtual space, the address through which you are found in the world of the internet. It's your digital calling card that makes you recognizable and accessible to millions of users.

E-mail

Email. The transmission of messages (in the form of text or HTML files) over a network using specialized email programs or online internet services. Messages sent via email can contain text, tables, graphics, as well as attached files of any format. It is also common for malicious actors to attach viruses or other malicious software to a message or attachment, thereby infiltrating users' computers.

Firewall

A security tool for protecting a computer (or a local network) from unauthorized access, including protection against viruses, through Internet channels. In other words, it acts as a barrier that restricts access to protected nodes via all protocols except the allowed ones.

Footer

The lowest block of a web page, visually separated by a line or text color from the main content. In the footer, you usually find counters, copyright information, contact details, menus, and links. It is called a footer by analogy with basement rooms because it contains additional but important information for the owners of the resource that does not belong to the main content or serves a duplicating function.

Header

The header is the top block of a web page that typically contains a logo with a link to the homepage, the company's name, contact information, and a site search form. It may sometimes include the main navigation menu if it's more convenient to place it horizontally and visually separate it from the content. In some cases, this block may be absent or reduced to a minimal presence since it's not a mandatory element.

Homepage of a website

The homepage of a website is the calling card of your virtual world. It's the first thing every visitor sees, and it holds countless possibilities. It's where your brand story, products, and services begin.

Hyperlink

An object on a web page (text or image) that establishes a connection with another object on the Internet. Hyperlinks can link objects that are located on the same page, on the same website, as well as objects located in various parts of the Internet.

Hypermedia

A technology for representing any type of information as relatively small blocks that are associatively linked to each other through hypertext technologies.

Identifier

A unique combination of a user's name and password to facilitate the process of their identification.

Indexing (of documents)

The process of describing the content of documents and search queries using an information retrieval language; assigning a set of keywords to a document that reflects its semantic content. It is used in library and information technologies for the description and retrieval of documents.

Information Owner

A subject under whose direct control, in accordance with the law, information is located.

Information Resource

An Information Resource is the key to an endless world of knowledge and possibilities. It is your reliable guide in the realm of information, helping you access relevant and useful information when you need it.

Information Security

Information security is a reliable shield that protects your data and confidential information from external threats and predators in the digital world. It's a kind of magic, but not magic in the traditional sense. It's the art of safeguarding your digital assets and secrets using advanced technologies and methods.

Informational website support

Informational website support is the key to the successful online presence of your business. It is a reliable partner that ensures the relevance and quality of information on your website. Our team of experts is ready to take care of your website, ensuring it remains informative and attractive to visitors at all times.

Interactivity on the Web (dialogue with the user)

Interactivity in the Web is the magic that transforms ordinary websites into virtual worlds where the user can become the chief director of their experience. It's a dialogue with the user where every mouse movement or keystroke opens a new page of this story.

Interface

A set of conditions that enable interaction between objects in the surrounding world, including the information space. Elements of system diagnosis and control presented in a user-friendly format for interacting with the system.

Internet

An open global communication infrastructure consisting of interconnected computer networks that provide access to remote information and facilitate the exchange of information between computers. The global network includes governmental, academic, commercial, military, and corporate networks from around the world.

Internet Broadcasting

The dynamic alteration of information transmitted through Internet channels, including news feeds, videos, radio, and so on.

Internet community

A relatively stable system of connections and relationships between users of the networked information space that has developed through communication and joint activities. Unlike interpersonal contacts, agents of the internet community often interact through direct information exchange in a "everyone with everyone" manner. Members of the internet community typically share common interests, areas of activity, business domains, etc.

Internet service provider (ISP)

A company that provides users with access to the Internet.

Intranet

An internal private network of an organization, protected from general access and designed for storing information and facilitating effective interaction among users within a single organization; it is important that all information in them is stored in the same format and organized on the same principles as in the World Wide Web.

IP Address

A unique address of a computer on the network. Digital IP addresses consist of four whole numbers (from 0 to 255) separated by periods, for example, 195.36.221.141. The numerical form of the address is used by computers; for humans, a numerical address is inconvenient, so it is replaced by a domain name.

Key

A specific secret state of certain parameters of a cryptographic data transformation algorithm that determines the selection of one transformation from a set of possible ones.

Lamer

A person who is not knowledgeable about the intricacies of computer matters, a novice, a computer "rookie."

LOL

From the abbreviation in English. Laughing Out Loud — And here I burst into laughter!!! A common abbreviation in the Internet environment, a textual emoji indicating something very funny.

Mobile Internet

A technology of wireless access to the Internet based on one of the data transmission protocols over mobile communication channels.

Modem

An external or internal device connected to a computer for transmitting and receiving signals over various communication lines. It is an abbreviation for "modulator-demodulator," which indicates the initial principle of operation of this device: converting the digital signal received from the computer into analog form for transmission over wired networks and vice versa, converting the received signal from analog form into digital. With the advancement of technology, it is primarily understood as a device for generating incoming and outgoing signals from the computer.

Monitoring

A form of organizing research that ensures a continuous flow of information about a specific object for the purpose of analyzing expected and final results.

Multimedia

Visual and audio effects controlled by interactive software. Typically involves a combination of text, sound, graphics, animation, and video.

Online store

An online store is the magic of endless possibilities, just a click away. It's a virtual space where you can find everything you're interested in and order it without leaving your home.

Online Technologies

A combination of appropriate software, an operator, and physical devices (computers and networks) that enable synchronous information exchange in the networked information space in real-time.

Quality of information

A set of properties reflecting the degree of suitability of specific information about objects and their relationships to achieve the goals set by the user in the implementation of various types of activities. The most common parameters include: accuracy, timeliness, novelty, value, usefulness, accessibility.

Safe WEB colors. Name RGB HEX

Safe web colors, also known as "safe web design colors", constitute a specific set of colors that ensure the best compatibility and clarity of display across various web platforms and devices. They are defined by their values in RGB (red, green, blue) and HEX (hexadecimal color code) formats, making them easily manageable and utilized in web development to achieve a consistent and professional appearance of websites.

Tags

Tags are specific keywords or identifiers that describe the content of text or the theme of a publication. In the future, tags are used to organize and facilitate the search for necessary materials among a large volume of information.

Target audience

The target audience (Ukrainian: цільова аудиторія) is a subset of the general audience united by specific characteristics (place of residence, social status, lifestyle, place of work, habits, or interests). These characteristics are defining factors when selecting individuals for the purpose of advertising a product or service, in other words, it is a group of potential customers, the recipients of the advertising message.

Template

A template (from German "schablone" and French "echantillon" - a sample) is a standard form, document structure, graphic layout, or pre-designed module used as a basis for creating a new product. Templates are used when the desired products serve the same purposes, contain a specific set of elements, menu items, and differ only in minor modifications.

The World Wide Web

The World Wide Web is the magic of information, an endless ocean of knowledge that unveils boundless possibilities before us. It's a world where boundaries and distances become relative, and access to information is limitless.

User Identification - userID - uid

Recognition of users (by name and password) to determine their permissions - rights to access data and choose the mode of their usage.

User interface

User interface is the key to comfortable interaction with technology and software. It's a friendly translator between humans and machines, making complex tasks understandable and accessible. It's designed to simplify your life and make it more productive. The user interface is your reliable companion in the digital world.

Videoconference

A method of conducting meetings and discussions between groups of remote users using high-speed video transmission technology over the Internet.

Virtual Office

An internet resource or its part that allows geographically dispersed company employees to interact through a unified system for exchanging, storing, processing, and transmitting information and management actions.

Web design

Your website is the digital business card of your presence in the online world. It should not only be functional but also colorful, attractive, and professional to capture the attention and trust of your audience.

Web page layout

Web page layout is the process of creating web pages in a text or WYSIWYG editor, as well as the result of this process, which is the web pages themselves.

Based on the principles of using HTML markup, there are two types: logical markup and presentational (physical) markup.

Web Ring

Websites with similar themes linked together by mutual references. An effective tool for information retrieval and promoting content resources.

Web server (WWW server)

A web server is the magic that turns your virtual space into reality. It's the dependable guardian of your web presence, ensuring the accessibility of your site to the entire world.

Web site

A website is your business and ideas coming to life in the digital world. It's your virtual office where you present yourself to the world, gain the trust of customers, and make that crucial first impression that can be the key to success.

Webpage

A webpage is your window to the online world, a gateway to interacting with the digital universe. It's where you tell your story, showcase your ideas, products, and services, and where the dialogue with your audience begins.

Website audit

A comprehensive analysis of a website conducted to identify shortcomings and develop recommendations for their resolution.

WWW - World Wide Web, Web

A service on the Internet that allows access to vast amounts of information distributed across the global network.

WYKIWYL Phenomenon

"What You Know Is What You Like." A psychological characteristic of a person that involves a greater preference for things that are already familiar or resemble something already known to them. It is usually taken into account when designing the user interface of programs, including web applications.

WYSIWYG

WYSIWYG (pronounced [ˈwɪziwɪɡ]) - an abbreviation of the English phrase "What You See Is What You Get," which means that the result you see is what you will get. It is a property of applications or web interfaces in which the content is displayed during editing and closely resembles the final product, which can be a printed document, a web page, or a presentation.